Fundamentals of Public Relations

an interactive, two-day course exploring the art and science of public relations

About This Program (MDEV 6497)

This course introduces the methods used in public relations to generate media coverage for organizations and individuals. The workshop features case studies, a variety of planning exercises, and other activities designed with an action-learning focus.

Who Should Attend

This seminar is designed for those who are new to public relations and have had little formal training in corporate communications.

You Can Learn To

• locate and evaluate research materials and resources
• develop clear and concise program objectives and strategies
• understand the elements of a public relations campaign
• write pitch letters, news releases, public service announcements, and more

Outline

• Communications Theory
• Client Research
• Writing for Print Media
• Developing a Press Kit
• Feature Writing
• Electronic Media
• Corporate Communication
• Web-based Public Relations
• Direct Mail and Advertising
• Crisis Communication
• Ethics

Cancellation information