Survey Research Techniques

A hands-on “crash course” in survey design, implementation, and evaluation

About This Program (MDEV 6497)

This highly interactive program is designed to introduce you to types of surveys and data collection techniques, and to help you build skills in survey design, scale selection, and evaluation. You can learn how to define the purpose and objective of surveys, determine the most effective and efficient survey design for situations, assess ways to conduct surveys and select respondents, evaluate the benefits of different scales, and perform basic data analysis and interpretation of survey results. You can also practice using case studies and real-world situations from your organization.

Who Should Attend

This course is designed for anyone who wants to collect data using a survey. Training managers, those who work in human resources, and marketing professionals who evaluate customer service levels are suited for this workshop. Others, in any field, will find this workshop valuable for answering questions about survey design, survey implementation, and evaluating survey responses.

You Can Learn To

• write survey questions that meet the objectives and purpose of the survey
• evaluate implementation strategies and respondent selection techniques
• effectively use open-ended and closed-ended choices for increased response
• evaluate survey results and present interpretation of data

Outline

Introduction to Surveys and Survey Types

• Survey research overview
• Face-to-face interview alternatives
• Types of surveys

Major Elements of Survey Research

• Purpose and objectives of surveys
• Sampling techniques
• Survey questions and choices
• Conducting surveys

Survey Development

• Writing questions and statements
• Readability
• Response options
• Increasing response rates

Analysis Outcomes Interpretation

• Analysis of responses
• Effect of missing data
• Outcome interpretation
• Presentation of results

Cancellation information