Sales and Marketing

When you are looking for industry-tested sales and marketing training, you can turn to Penn State Management Development. We offer customizable training to meet specific needs, or you can choose to build a training program around some of our most sought-after programs including:

Creating Effective Sales Development Programs

The Creating Effective Sales Development Programs course is for those individuals who feel challenged to effectively select, develop, equip, and retain valuable sales talent. This course is designed for sales executives, sales managers, sales leaders, HR professionals, business owners, and others charged with the responsibility of building the competencies and abilities of sales professionals in their organization.

Fundamentals of Marketing

This is a concentrated program that introduces the core concepts of marketing. It is designed for those who are new to marketing, or who expect to assume marketing responsibilities in the future.

Essentials of Sales

The Essentials of Sales course is an introductory course covering proven skills for personal selling success. This program is ideal for sales professionals who do not have much training in the sales process, as well as for experienced sales professionals who want to refresh or expand their skills. 

Fundamentals of Public Relations

The Fundamentals of Public Relations course introduces the methods used in public relations to generate media coverage for organizations and individuals. This course is designed for those who are new to public relations and have had little formal training in corporate communications.

Survey Research Techniques

Survey Research Techniques is a hands-on “crash course” in survey design, implementation, and evaluation. The program is intended for anyone who wants to collect data using a survey. It is suited for training managers, those who work in human resources, and marketing professionals who evaluate customer service levels.